About us
Get to know the story behind our watch winder blog. We're dedicated to providing expert insights and quality content about watch winders and watch care.

Our story
ROTELUX was born in 2007 in Silicon Valley from the exquisite craftsmanship of precision instrument engineers with medical device development experience. In 2011, ROTELUX established a workshop in Pasadena and launched its first prototype: an aviation-grade 6061-T6 aluminum 'breathing watch case,' featuring bi-directional rotation, anti-magnetic properties, and compatibility with over 90% of automatic mechanical watches. This product received praise at the North American Watch Show. In 2016, the brand collaborated with the Swiss traditional watchmaking studio Atelier Mécanique, combining its dual-temperature calibration method with California modular design and Jura Valley hand-polishing techniques to create a high-performance, minimalist watch winder.

Expertise
What makes our watch winder blog different? We provide expert insights and in-depth knowledge about watch winders, ensuring you receive accurate and trustworthy information. We are dedicated to providing you with the best advice and guidance in the world of watch winders.

Our commitment
Our commitment is to provide comprehensive and expert insights into the world of watch winders. We strive to deliver quality content that informs and enhances your understanding of watch care and maintenance. Join us as we explore the art and science behind these essential accessories for automatic watches.
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